How to Advertise Your Property

Advertising your property and securing a tenant is a major part of being a successful landlord. It’s not just the traditional methods of advertising that can be useful i.e. using a letting agency or putting an ad in the paper…

Landlords need a cost effective way of advertising their property to potential tenants during the difficult time when the current tenant leaves and the property is left vacant. Online portals, like Rightmove, Primelocation and Zoopla, are bridging the gap between the Landlord and tenant whilst offering a cost effective alternative to pricey letting agent ads. However, these websites aren’t free and do have their limitations when advertising a property such as a limited number of pictures.

Our advice would be to not swear off traditional methods of advertising and solely use these property sites, and vice versa. Use both to access different clientele; local residents and families will tend to use letting agents whilst students, young professionals and people looking to relocate will tend to use online sites to find a property.

A picture perfect property

Once you have chosen which way to would like to advertise your property – online, letting agency, newspaper or all of the above – you must now construct the perfect ad. Letting agents will advise you on the best way to sell your property to prospective tenants but we would recommend devising your own advertisement as no one knows your property better than you!

The key to an eye-catching ad is pictures. Ads without pictures tend to get less attention as they are seen by the tenant as having something to hide. Take some excellent photos of your property with an aim to capturing as much space as possible. Choosing the right angle to take the picture is essential when getting those potential tenants to view the house in person. It may be an obvious point but make sure your property is tidy before taking your pictures; a clutter-free house will give the illusion of space, even if the reality is very different. A trick used by estate agents across the country is to dress the property to impress, create a homely feel by hanging pictures and placing table lamps etc.

What to include in your ad

In terms of the contents of your advertisement, make sure you get into the mind of your tenant and answer all those vital questions. Aim to answer the following questions in your ad:

• House or flat?

• Where is the property located exactly? (Include a map)

• How many bedrooms does the property have?

• What size are the rooms?

• Furnished or unfurnished?

• What appliances are included?

• Does the property have double glazing?

• What condition is the property in? E.g. newly refurbished (tenants love the word ‘new’!)

• What amenities are there locally?

• What are the transport links like in the area?

• Are bills included?

• What are the terms of the deposit or tenancy?

If you are advertising a room to rent in your property, it may be worth mentioning the number of other tenants, their sex and their occupations. This puts the prospective tenant at ease as if they are looking for an all-female house or vice versa, they are more likely to enquire further if their housemates’ genders are specified in advance.

With your advertisement, further enquiries and viewings, remember that honesty is always the best policy. Don’t be tempted to embellish details, instead aim to deliver the right message to all prospective tenants. All the people looking at your ad or viewing your property want to invest in you as a landlord too. It is important to stand out from the competition but you are more likely to secure a tenant if you put yourself forward as a landlord you can trust.

What happens next?

Once your advertisement is placed it is important to reply to all the responses you receive, either via email or phone. All enquiries are potential tenants and you are losing money each day that the property remains empty.

Article courtesy of LandlordZone

RentPro property management software that allows you to store all property information in one place and then advertise on your own website,  on property portals and to create brochures that can be printed or emailed to prospective tenants.

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