Product differentiation key factor in attracting new business

A recent survey demonstrates that landlords and tenants are finding it increasingly difficult to differentiate between agents. It’s no longer sufficient for agents to say that they provide a professional service. To attract new business they must demonstrate what sets them apart from the crowd.

Full story available from Property Industry Eye: http://www.propertyindustryeye.com/many-want-use-online-agents-oh-indecision/

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